Campaigns
Reach your audience. Not just your list.
Email and SMS, sent to the right segment of your Audience — not a blast to everyone, and not five different tools for five different channels.
New single — out now
To: Superfans · 1,284 people
64%
Opened
28%
Clicked
412
Replied
What it covers
Direct, targeted, measurable outreach.
The core channel, tied directly to Audience profiles rather than a separate, disconnected list.
SMS
For the messages that need to land immediately, not sit in an inbox.
Segmentation
Send to the segment that actually matters (see Audience) rather than everyone at once.
Engagement tracking
See what’s opened, clicked, and acted on, feeding directly into Insights rather than a separate campaign-tool dashboard.
How it connects
The active, outbound half of “Engage.”
Campaigns is how you go out to your Audience, rather than waiting for them to come to you — where Interactions is the passive-to-active mechanism, Campaigns is the direct-outreach one. Both write engagement data back to the same Audience record.
In practice
The right message, to the right listeners.
A podcast network segments its Audience by show, then sends a targeted email to just the listeners of one program about a live taping — instead of emailing the entire list and diluting the response rate with people who don’t care about that specific show.
Get Started
Reach the people who matter.
Email and SMS, to the right segment, from one place — and one Audience record.
Part of the same platform
One audience, six parts.
No capability in Crayete works alone. See how it fits with the rest.