Audience
The people who care about your work. In one place.
Not a follower count on one platform and a mailing list on another — one Audience, with a real profile, history, and relationship behind every name.
Amina Diallo
Fan since 2024 · 6 touchpoints
Poll answered
Vote for next headliner
Event attended
Studio Session
Form submitted
Mailing list
What it covers
The full record behind every name.
Audience profiles
A real record for each person, not just a row in a spreadsheet: who they are, how they found you, what they’ve done.
Segments
Group your Audience by what actually matters to you — superfans, recent attendees, lapsed subscribers — so Campaigns and Interactions can be targeted, not blasted.
Engagement history
Every Interaction, event, and touchpoint tied to the same profile, so you can see the full relationship, not fragments of it.
Audience journeys
How someone moves from first touch to regular supporter, visible as a real path rather than assumed.
Growth
See your Audience actually growing (or not) over time, tied to what caused it.
Relationships
The qualitative layer beneath the numbers: who your most engaged people are, not just how many there are.
How it connects
The record every other part of Crayete writes to and reads from.
Interactions capture engagement onto it, Campaigns reach out through it, Event HQ adds attendees to it, Insights reports on it. Audience is the “Engage” stage’s foundation, and the reason the other five pages don’t operate as standalone tools.
In practice
One fan, one record, the full relationship.
A musician runs a poll through Interactions, sees a spike in signups after an event through Event HQ, and sends a targeted follow-up through Campaigns — all three actions land on the same Audience profiles, so six months later, the full relationship with each fan is visible in one place, not scattered across three tools’ separate exports.
Get Started
Meet the people behind your work.
Every fan, subscriber, and attendee in one record you own — with the relationship behind every name.
Part of the same platform
One audience, six parts.
No capability in Crayete works alone. See how it fits with the rest.